Mailing modules in OpenCart automate the process of informing customers about news, promotions and personal offers. The module can create email newsletters, set up trigger letters, segment the audience and manage subscriptions, as well as customize letter templates, integrate with external mail services and collect statistics on opening and clicks in them. Thanks to mailings, you maintain contact with customers, stimulate repeat purchases and increase customer return for repeat orders.
Modern mailing modules allow you to set up automatic scenarios - for example, personalized welcome letters to new subscribers, abandoned cart reminders, or birthday greetings. Segmenting your audience by interests, geography, or behavior on your website helps you send the most relevant messages, increasing your CTR conversion.
Built-in analytics tools provide a complete overview of campaign performance: which emails led to clicks and purchases, and which require further development. All this saves your time and budget.